You’ve done the strategy calls
You’ve mapped the launch. You’ve nailed the offer.
And now? You’re in the pre-launch void.
Cue the spiral:
“Should I post something?”
“What if I give too much away?”
“Why am I suddenly organising my sock drawer instead of showing up online?”
Here’s what usually happens:
You get busy. You tweak the sales page. You ghost Instagram for a week (or two).
Then you pop back up like, “Heyyyy, I’m launching!”
And crickets. Obvs.
Let’s not do that.